BYK Chemie GmbH / Eckart GmbH/ ACTEGA GmbH (Altana AG)

Satisfaction at all levels

The Altana Group is one of the most innovative and profitable chemical companies in the world. The task for step one and its sister company die messemacher: Conceptualization and worldwide implementation of a globally consistent brand identity which considers the (cultural) differences in the target group and market approach.

Background: The Altana Group exhibits at trade fairs in Europe, the USA and Asia. To find the right way to approach the very different target groups, organizers and stand builders were commissioned with the execution. The price-performance ratio, however, was unsatisfactory. step one developed a solid international implementation with a high and comprehensive trade fair visibility on all continents.

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