Johannes Lübbering GmbH

Show Truck "room for ideas"

Trade fair visits cost time and money. What if the customer doesn't come to the fair? Quite simply: You go to the customer. Based on this idea, step one and the messemacher developed a ShowTruck together with LÜBBERING - as a mobile extension of their trade fair appearance. Since March 2017, the truck has been driving to well-known automobile and aircraft manufacturers across Europe. In this "room for ideas", Lübbering's customers can get to know the latest products from the field of screw and drilling technology in a practical manner, and are advised locally by the LÜBBERING team. With a multi-touch display, workbenches and product presentations, the test stand was adapted into the vehicle. For designers and builders, the ShowTruck is not only a valuable aid in the handling of LÜBBERING tools, but is also a real event through the interactive experience..

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