Less is (often) more – Restart on all channels

For more than 165 years, ZIEMANN has been providing tailor-made solutions for the beverage industry. After a takeover, the entire communication and the existing trade fair concept had to be completely rethought. To achieve clarity with all persons involved, step one started with a positioning workshop and subsequently developed a creative guiding idea, which was transferred into an integrated overall concept. The result: a new, holistic company presentation and just under two million euros of cost savings in stand construction alone by reducing the stand size from 3,000 square meters to 1,000 square meters, accompanied by a lead process that focuses on the relevant target group.